Incentives for Workforce Training
Music Exports Vital to Marketing NOLA Cultural Commodities
By Mario Perkins
Neighborhoods Partnership Network
The Cultural Economic Summit on Friday, February 2, 2007, in New Orleans was a chance for the city to toot its horn and share the many exports available here. It was also a time to reflect on the past 17 months and examine the past, present and future of post Katrina/Rita Southern Louisiana, as so eloquently spoken by Lt. Governor Mitch Landrieu.
Following the Summit, a smaller group discussed “Tax Incentives to make Louisiana Competitive for the Arts.” The presenters were Chris Stelly of Louisiana Film and Television and Michael Cain from the Lt. Governor’s office. Mr. Cain was taking input from the discussion directly to Baton Rouge in an effort to tailor an incentive program to take advantage of the rich cultural heritage in New Orleans. There were approximately 20 cultural arts professionals in the session representing a wide spectrum of interests: digital imaging, performing arts, literary arts, music executives, jazz foundations, government interests, promoters, non-profits, and independent film-makers.
The city has recently had success in
attracting the film industry with incentives from Baton Rouge in such films as Déjà Vu and All the Kings Men. However, the music industry here feels that it has not had the same level of promotion and is not a major export compared to cities like Nashville and Austin. There is obviously a great musical heritage here and there was some strong insight from the panel on how to market such a valuable commodity to the rest of the world, such as state support for participating in international music tradeshows.
Other topics of discussion included training creating qualified labor, eliminating brokers from accessing tax credits, tailoring incentive plans for small businesses rather than a one-size fits all plan that suits primarily giant corporations, a professional intellectual property infrastructure and housing incentives for the cultural community.
In the end, Mr. Cain summarized the one and a half hour discussion by highlighting education and publication of existing grant and loan programs, luring more venture capitalists, expediting the incentive plan process at the state level, workforce training incentives, and a more direct focus on local art and artists. If the state’s initiatives stay in-line with the art community’s needs, then New Orleans will be well on its way to becoming a economic cultural powerhouse.
Return to Issue #3, March 2007







